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NEW YORK Bozell CEO Tom Bernardin confirmed that “steps have been taken to bring about a Bozell/Lowe merger,” in an internal memo sent to the Interpublic Group agency’s 375 staffers Monday morning.
In the memo obtained by Adweek, Bernardin wrote, “This idea has been discussed in the past and set aside for various reasons. Now, it seems a very likely and desirable change for all of us.”
Bernardin also said that all of Bozell’s clients, except for Bank of America, will move to Lowe.
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