Bozell Taps West on BofA Account

Bozell Worldwide’s Seattle and San Francisco offices are getting a piece of the agency’s Bank of America account.
The San Francisco office, a satellite of Bozell/Seattle, will service BofA’s Global Investment Banking Group, according to Pete Hatt, president of the Seattle office. Billings are undetermined pending further discussions with the San Francisco-based client next week, Hatt added.
“We’ll be working on the wholesale side of the bank’s business,” Hatt said.
Michael Hoffman, who heads Bozell San Francisco, said his office’s tasks will likely include advertising and promotion duties for the banking unit’s smaller product divisions.
The eight-person office currently handles ad duties for the California State Automobile Association of Northern California and a project assignment for national executive recruitment firm Heidrick & Struggles, Atlanta. It is also in the process of hiring a creative team, but Hoffman said there are no plans to turn it into a full-service office.
Bozell Worldwide, New York, and sister agency Temerlin McClain, Dallas, won the creative portion of the estimated $80-100 million BofA account in December, after a review [Adweek, Dec. 21].