Bozell Splits with Finlandia Marketer

NEW YORK — Bozell is splitting with Brown-Forman, marketer of Finlandia Vodka, due to philosophical differences, the New York shop confirmed Friday.

“We have mutually agreed to part ways with the client,” said an agency representative, adding that no layoffs will result. The agency this week slashed about 65 employees or 15 percent of its 430-person staff following the loss of Datek and reduced client spending, according to sources.

The split comes eight months after Bozell won the $10 million Finlandia Vodka creative account after a review [Adweek.com, Oct. 18, 2001]. The bulk of media planning and buying for the spirits brand is handled by an inhouse group at Brown-Forman, which owns 45 percent of Finlandia (the other 55 percent is owned by The Altia Group of Helsinki, Finland).

Scott Reid, global marketing director for the brand, did not immediately return phone calls. It is unclear if there will be a review.