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OMAHA, NEB. – Inacom Corp. based here named Bozell Omaha agency of record for its $5-6-million business-to-business advertising account, a company spokesperson confirmed last week. Bozell won the account following a creative shootout that included Carmichael Lynch/Minneapolis, Barkley & Evergreen/Kansas City, NKH&W/Kansas City and incumbent Kahler Friendt & Partners/Omaha. Inacom, a growing computer and communications systems provider, acquired the Sears Business Center division of Sears, Roebuck & Co. in January. B&E was the agency for the Sears division.
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