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New Ads for Taylor Made Clubs Get Inside the Minds of the Pros
LOS ANGELES–Bozell Worldwide attempts to bring professional golfers down to a more human level in a new $15 million campaign for Taylor Made Golf Clubs.
The agency has created three 30-second TV spots for Taylor Made’s Ti Bubble 2 driver that show pros Ernie Els, Michelle McGann and Tom Lehman struggling with the same worries and frustrations as weekend hackers.
“People say my swing looks so effortless,” says Els in one spot.
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