Bozell Launches Bank of America Effort

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Bozell, New York, is launching a nationwide campaign for Bank of America Monday worth $145 million.

It consists of two spots, “Swimming Hole” and “Sparring” and print ads that will break later in the year. The tagline for the campaign is “embracing ingenuity.”

In “Swimming Hole,” a young boy is ready to jump into the water, while a group of his peers anxiously wait to see if he will be the first to take a plunge.

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