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Asian Advertisers Deal Opens Pacific Rim
CHICAGO–Bozell Kamstra will use its new alliance with Asian Advertisers/USA to combine resources and build its network internationally, executives at the Minneapolis agency said.
The alliance, which does not involve cash or a stock swap, was announced last week. It was formed as a way to satisfy joint client Fujitsu Corp., which encouraged Asian Advertisers to seek a single global partner with a “full range of integrated services,” BK representative Connie McCaffrey said.
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