Bozell Elbowing In on McCann's Boeing Account

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The Boeing Co., which tapped McCann-Erickson Worldwide in September to handle its global ad campaign, has since opened discussions with Bozell, said sources.
Representatives of McCann in Los Angeles said they know of no pending changes and are continuing to develop the campaign, which is set for a spring launch.
But sources familiar with the account said Boeing officials were unhappy with McCann’s early concepts and plan to move a large chunk of the $30 million account to Bozell, Seattle, in time for the launch.
“McCann took two major swings Boeing hated,” said a source.

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