Bozell, CME-KHBB Begin Sorting Titles, But Full Detroit Merger a Year Away

SOUTHFIELD, MICH. – It will take time for Bozell here to absorb CME-KHBB when the merger of the two offices takes effect Jan. 1. So for at least the first year, it won’t even try, leaving CME just as it is. The real consolidation, and subsequent consternation of trying to keep each account group autonomous, will begin to take hold a year from now when CME is expected to move into Bozell office space.
Until CME moves, though, it will be known as ‘Bozell North,’ while Bozell keeps its moniker.
In preparation for that new era in servicing Chrysler, and attempting to match its staff titles more closely with those of CME, Bozell last week promoted three executives.