Bozell Bows BofA Ads

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Bank of America has begun piloting a new campaign in the Dallas/Fort Worth area for one of its divisions, with plans to roll it out nationally in early 2001, according to the client. The budget is more than $10 million, the client said.

TV and print ads tout for the first time Banc of America In-vestment Services as a separate entity, al-beit one closely allied with the parent company’s new brand ad-vertising campaign.

Created by Bo-zell in New York, the 30-second TV spot shows a boy clad in white walking across a crowded stock-exchange floor while a childish voiceover wonders: “What will I be like a year from now? How much will I grow? How strong will I be in five years? In 10 years?” The boy makes a shushing sound, and the boisterous, business-suited crowd on the floor falls silent.



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