From Bozell to Bouchez Kent: a Shop in the Making

The departures of Brent Bouchez and Megan Kent from Bozell are not entirely unexpected. In fact, this week’s launch of breakaway shop Bouchez Kent + Co. has been in the works for a while, a source said.

Others said that although Bouchez achieved some success at Bozell in New York, he did not feel entirely at home as executive creative director at a shop whose billings are estimated at $850 million. One source even said the parting was mutual.

In any event, this move comes with a twist: Bouchez Kent + Co.