Bozell Back Where It All Started

In the course of over 80 years, Bozell & Jacobs moved past its Omaha, Neb., roots and became a New York-based unit of a global holding company.

The agency is now back where it started: It is a single-office shop in Omaha owned by employees. President Scott Moore sees this as a return to the shop’s true glory days.

“Bozell’s best days were when it was employee-owned and independent,” Moore said. “There was nothing about being part of an intergalactic holding company that was particularly beneficial to the agency.”

Moore is one of four principals who negotiated a buyback of the agency from the Interpublic Group of Cos.,