Bozell awaits decision on milk account By Jim Kirk with Alison Fahey and Cathy Taylo

CHICAGO--Bozell Worldwide may know in October if a potential $55-million advertising campaign from the Milk Industry Foundation

The MIF is preparing to hold a referendum in October for processors to approve the campaign, which would educate consumers on the benefits of fluid milk. Following the referendum a 20-member board will be formed which will have decisionmaking authority about the MIF’s activities.
Two years ago, Bozell/N.Y. came out a winner with the MIF account, but funding for the program has never materialized.