Bozell To Air Little Caesars Spot

Bozell Worldwide is developing a campaign for Little Caesars set to break March 30 to introduce a new promotional offering, sources said.
Bozell’s Southfield, Mich., office is one of three finalists in a review for the client’s $40 million account. The others are Grey Advertising, New York, and Fallon McElligott, Minneapolis. Both Little Caesars and Bozell declined to comment.
The promotional effort includes at least one TV commercial, plus point-of-purchase material from Bozell, sources said.
It will highlight the pizza chain’s “Cheeser! Cheeser!” offer: two 12-inch pizzas with extra cheese and one topping for $8.99, sources said. The promotion, an updated version of an earlier offer, will run nationally for five weeks. Franchisees in five co-op markets will have the option of adding seven weeks of local TV support beyond that, sources said.
Bozell, best known for its work for Chrysler Corp., has been striving to expand its nonautomotive accounts.
Spearheading those efforts is Rob Elliott, who joined Bozell in April 1997 to head the agency’s multi-products and new business groups. Elliott is a 17-year veteran of the Little Caesars marketing department. He was vice president of marketing/creative there. At Bozell, he was reunited with another ex-Little Caesars executive, Chris Elliott (no relation), a senior partner and creative director at the agency who had spent seven years at the pizza company as director of national creative.
A decision in the review is expected by April. Incumbent Cliff Freeman and Partners chose not to defend the account.
–with Karen Benezra

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