Boy Smells Taps RuPaul's Drag Race's Symone and GottMik for a Radiant Pride Campaign

The 'Pride Radiance Collection' celebrates living authentically while giving back to the LGBTQ+ community

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Though Pride resonates differently with each person who celebrates, one of the more commonly revered sentiments during this time of year is the idea of living freely and authentically. That doesn’t just apply to who you love, but also who you are and how you express yourself. One candle company is encouraging its consumers to live their truths by engaging in “radical self-liberation” and has tapped a number of major queer figures to help spread its message.

Boy Smells, a queer-owned fragrance and personal product brand, is celebrating Pride with its limited-edition candle set: the Pride Radiance Collection.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in