Bowled Over

Partners & Shevack has gone for a retro-documentary look in its first spot for the Professional Bowlers Association.
“How to Bowl Like the Pros” (shown here) offers faux tips on improving your game with shots of professional bowlers doing the exact opposite.
Under the “Keep your composure” segment, we see the pros crawling on the floor in the agony of defeat.
The tip “Always follow through” is illustrated with shots of bowlers blessing themselves, clasping their hands in prayer and sending thankful nods heavenward. Jaunty music keeps the spot moving.
“They are the most underrated athletes in America,” said agency principal Brett Shevack. But then, the onetime captain of Pratt Institute’s bowling team would say that, wouldn’t he?
The spot broke on ESPN last week. -Rob Lenihan