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General Motors is concentrating on Cadillac for Super Bowl XXXVII, with the division taking over for Pontiac as the official postgame show sponsor.
Two Cadillac spots will air during the Jan. 26 game, including a 60-second brand commercial in the third quarter that will feature the new XLR. A 30-second spot will likely run in the second quarter. Which model it will focus on is being determined, but it could feature the Esca lade sport utility vehicle.
Last year, GM aired three ads for Pontiac during the post game and one for GMC right before kickoff.
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