Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bouvier Kelly was assigned the branding account of VFS Insurance Group, a division of the Volvo Group.
Billings are undisclosed.
The Greensboro, N.C., agency will provide communication services for the insurer as it expands into new markets.
VFS, also based in Greensboro, selected Bouvier Kelly to create a new logo and to brand the company as a leader in providing insurance throughout the transportation industry. The client is expanding its focus to include the busing, construction, recreational vehicle and marine sectors.
The shop also will be responsible for public relations, interactive components and collateral materials targeting trucking dealers, fleets and drivers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in