Bouvier Kelly Gets To Brand Insurer On Land and Sea

Bouvier Kelly was assigned the branding account of VFS Insurance Group, a division of the Volvo Group.

Billings are undisclosed.

The Greensboro, N.C., agency will provide communication services for the insurer as it expands into new markets.

VFS, also based in Greensboro, selected Bouvier Kelly to create a new logo and to brand the company as a leader in providing insurance throughout the transportation industry. The client is expanding its focus to include the busing, construction, recreational vehicle and marine sectors.

The shop also will be responsible for public relations, interactive components and collateral materials targeting trucking dealers, fleets and drivers.

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