Bours Jumps To DDB

DDB Needham has tapped Jeroen Bours, the art director behind McCann-Erickson’s “Priceless” campaign for MasterCard, as a group creative director.
Mike Rogers, the agency’s chief creative officer, said Bours will be involved in a new branding campaign for Amtrak, which includes the launch of its high-speed train. He will also work on the Bayer corporate and Reuters accounts and a new campaign for $30 million insurance client Cigna.

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