Bounce, Y&R Go Bicoastal With BIG

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES WPP Group’s Young & Rubicam has launched an in-game advertising enterprise with event-marketing specialists Bounce, principals of the new company confirmed today at the Electronic Entertainment Expo here.

Bounce Interactive Gaming (BIG) will be majority owned by Y&R but operate independently.

“Gaming is established and huge for 18-34-year-old men,” said Sam Huxley, director of Internet strategy for Y&R/BrandBuzz, New York, and chief strategic officer for BIG.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in