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NEW YORK The review for the creative portion of Coty Perfume’s $10 million Stetson account is down to finalist Bouchez Kent + Co. and eleventh-hour contender Select Communications, a Coty roster shop, sources said.
The New York-based client had been considering four shops, including 10-year incumbent Della Femina Rothschild Jeary & Partners and Gotham, both in New York, and Carmichael Lynch in Minneapolis. Following final presentations by three of the agencies last month, Eric Thoreux, president of Coty Beauty Americas, invited Select Communications to submit additional ideas, sources said.
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