Bouchez Heads to C-E on Chevy

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NEW YORK Brent Bouchez is heading to Interpublic Group’s Campbell-Ewald as executive creative director on the $600 million Chevrolet account, the agency has confirmed. This is a new post at the shop in Warren, Mich.

Bouchez’s New York shop Bouchez Kent + Co., founded in 2000, will close.

C-E had searched since mid-summer 2003 to fill the new post, created in response to Chevrolet’s growing account. C-E last year launched an umbrella campaign for Chevrolet, “An American revolution,” and in the last few months has helped the client launch five new models and its redesigned Malibu sedan.



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