‘Boston’s Weekly Dig’ Relaunches

BOSTON Alternative newspaper Boston’s Weekly Dig said it would relaunch on Jan. 19 with an expanded content, enhanced graphic design and improved production quality.

The Dig has emerged from the underground,” said founder and publisher Jeff Lawrence.

Tomorrow’s issue will be the paper’s first since its purchase by Metrocorp, owner of Boston magazine [Adweek Online, Oct. 25].

New content includes columns on sex and the local comedy scene, a section on beverages and two new film sections, “Art House” and “Big Screen,” which will respectively cover independent and mainstream releases.

“In order to maximize our increased circulation and redesign, we’re also adding 200 brand new metal [street] newspaper boxes,” said Lawrence. “This will allow us to increase our circulation from 35,000 copies to roughly 55,000 per week.”

Greater Boston’s print media landscape has been going through changes of late. Another deal of note includes The New York Times Co.’s $16.5 million agreement to buy a 49 percent stake in the free daily Metro Boston newspaper. Patrick Purcell, publisher of the Boston Herald, has blasted the deal as “anticompetitive” [Adweek Online, Jan. 5]. The Times Co. also owns the Herald‘s primary rival, The Boston Globe.

—Adweek staff report