Boston's WCVB Learns to Speak Spanish

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NEW YORK Not content to relinquish the Hispanic audience to Spanish-language outlets, several TV groups have begun targeting bilingual Hispanics with Spanish-language translations of their local newscasts.

Using year-old technology by Translate TV, which inserts a translation of the newscast into the closed-caption space, WCVB, Hearst-Argyle’s ABC affiliate in Boston, this week became the ninth station to offer the service, joining Dispatch Broadcast Group outlets in Indianapolis and Columbus, Ohio, and LIN TV outlets in Michigan, Texas and Connecticut.

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