Boston's MMB to Introduce New Infogrames Title

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A “wicked cricket” is the star of an upcoming $3 million ad campaign from McCarthy Mambro Bertino for Infogrames’ new videogame, Zapper.

The campaign, which breaks next week, consists of TV, print and e-mail executions. Work focuses on the mischievous antics of Zapper the Cricket, the videogame’s hero, who has special powers, including the ability to electrify enemies with his antennae. His mission is to rescue his little brother, Zipper.

Creative for the broadcast spots was derived from “classic bug situations,” such as a child attempting to set fire to an insect with a magnifying glass and a girl demanding that her boyfriend squash a scary bug, said Fred Bertino, president and co-creative director at MMB in Boston.



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