Boston: Passion Plays

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At first glance, it might be difficult to tell what the Hill, Holliday, Connors, Cosmopulos campaigns for John Hancock Financial Services, with its ambient music and soft-focus family imagery, and the Survivors Network for Those Abused by Priests, which uses strongly worded copy and unsettling images, have in common.
But on closer inspection, both efforts make heartfelt, impassioned appeals.

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