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NEW YORK Boston Market wants to do your cooking this holiday season and has enlisted cult rockabilly singer Rev. Horton Heat to help drive home the message.
In a television spot breaking this week, the McDonald’s-owned 623-store chain will tout its full-service catered meals and take-home, heat-and-serve products, backed by Heat’s tune, “Turkey Gotta Gobble,” which he penned for the ad, via Havas-owned Arnold in Boston.
Played over shots of a family at a table, the song glorifies the classic battle between turkey and ham for the title of favorite holiday fare, the gist of which goes: “Turkey says, ‘Ham you had your chance on the holidays’/Ham gets jealous, says, ‘You can’t beat my honey glaze.’
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