Boston Law Firm Tries New Direction

BOSTON “Driving business advantage” is the tagline Boston-based Foley Hoag unveils today in a marketing push designed to subvert conventional law-firm advertising and stand out in a crowded marketplace.

The print-based push features monochrome images by fashion photographer Rodney Smith and displays a surreal, Magritte-influenced sensibility, showing well-dressed men and women in unexpected settings, such as a forest rather than an office suite.

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