Boston Hotel Leaders Look for Marketing Boost

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON–Tourism executives are mulling the use of $6 million in hotel taxes to help the local industry recover following the recent terrorist attacks. One possible use for the money: a marketing push with a patriotic theme. That plan was proposed at an emergency meeting Friday, where officials estimated that Greater Boston-area hotels stand to lose in excess of $100 million by year’s end.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in