Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES–Six media agencies are competing for Boston Beer’s estimated $30 million media buying and planning account, according to sources.
The sextet includes the New York offices of Publicis’ Zenith Media; Aegis’ Carat; IPG’s Initiative Media; independent Media First; and WPP media networks The Media Edge and MindShare. The marketer of Samuel Adams beer, sources also said, will visit contender offices next week.
The incumbent, Grey’s MediaCom, New York, a division of Grey Global Group, resigned the business after it picked up Diageo’s beer and spirits business, which includes Guinness beer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in