Boston Beer Taps MediaCom for Samuel Adams

Grey Advertising’s MediaCom division last week became the latest addition to Boston Beer Co.’s changing roster of agencies.
The Boston client selected MediaCom for planning and buying chores on its estimated $20 million account following a review of undisclosed shops. Consulting firm Papazian & Ephron in New York managed the search process. MediaCom replaces Universal McCann, New York, which split with the client in November.
Boston Beer media manager Jason Adamski praised MediaCom’s “promotional marketing strength” for clients such as Time-Warner and Reebok International and called the shop a good “cultural fit with our company.”