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BOSTON–Talk about using the wrong messenger. Boston Beer has pulled a radio campaign in which company founder and chairman Jim Koch passes a Samuel Adams to actor Ben Affleck. This week Affleck checked himself into a rehab center to get treatment for alcohol abuse.
The ill-timed spots were promoting Project Greenlight, a contest for screenwriters sponsored in part by Affleck and his frequent co-star Matt Damon.
“The Boston Beer Co. is suspending the radio commercials promoting Project Greenlight,” the company said in a brief statement faxed to Adweek by Clarke & Co.,
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