Boston Beer Drops Carmichael As AOR; Review Continues

Seven agencies will make presentations to Boston Beer Co. this week for its $10-12 million advertising account, in a review that was originally for a broadcast project only.
Sally Jackson, a communications representative for the Boston-based craft brewer, said Minneapolis agency Carmichael Lynch has been officially terminated as agency of record. However, she left open the possibility the agency might be considered in the current review.
Making presentations this week will be Boston shops Arnold Communications, Holland Mark Martin Edmund and Hill, Holiday, Connors, Cosmopulos; New York agencies McCann-Erickson, Gotham and Margeotes Fertitta & Weiss; and The Martin Agency in Richmond, Va.
–Judy Warner