Boston Beer To Boost Ad Spending

The brewer of Samuel Adams is preparing to launch what may be the most expensive advertising blitz in the company’s history, sources said.
Boston Beer Co. has allocated $15-20 million to a national broadcast campaign now being developed by Carmichael Lynch in Minneapolis, according to sources.
That budget would represent at least a twofold increase over the Boston brewery’s ad spending last year, when it doled out about $7.5 million, according to Competitive Media Reporting. Neither Carmichael Lynch nor Boston Beer executives returned phone calls by press time.
The client hopes to consolidate the leadership position of the Samuel Adams brand in the “craft beer” segment over rivals such as Pete’s Brewing Co.