Boston Beer To Boost Ad Spending

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The brewer of Samuel Adams is preparing to launch what may be the most expensive advertising blitz in the company’s history, sources said.
Boston Beer Co. has allocated $15-20 million to a national broadcast campaign now being developed by Carmichael Lynch in Minneapolis, according to sources.
That budget would represent at least a twofold increase over the Boston brewery’s ad spending last year, when it doled out about $7.5

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