Boston Ad Vet Lane Is New CD at Cashman & Katz

After more than two decades on the Boston agency scene, Keith Lane has joined Cashman & Katz Integrated Marketing as vp, creative director.

Lane, 50, reports to shop principals Tony Cashman and Ed Katz and oversees the 15-person Glastonbury, Conn., agency’s creative department. The shop’s clients include the city of New Haven and Marcus Communications, Manchester, Conn.

Lane, who replaces Tim Cyran, was most recently president of Lane Advertising in Salem, Mass., which he launched in 1993. At its height in the late 1990s, the shop employed about 30 people and worked with clients such as Honey Dew Donuts, MediaOne Express, Fox Sports Network, Franklin Sporting Goods, Vic Firth and Westin Hotels.

Lane Advertising struggled in its final year of operation. It closed last February following the departure of the Honey Dew business to Boston’s Greenberg Seronick O’Leary & Partners after a review. Lane had created well-known regional television and radio spots for the client using the tagline, “Wake up and smell the coffee.”

Lane was one of the founders of Bos-ton shop Emerson Lane Fortuna, a crosstown agency Arnold bought in 1990.

A desire to be closer to his children, who live in Connecticut, as well as his positive chemistry with Cashman and Katz, moved Lane to join the small shop, he said.

“Not only is his work impressive, there was a real connection when we first met,” said Cashman.

While working under two much younger execs may prove difficult after serving as an agency principal, Lane said he is excited about the chance to build a team from scratch, and he hopes to expand the shop’s creative department as it picks up new clients.

“We have a group of fun and dedicated people working to build a great agency,” Lane said. The shop, he said, searched for months among candidates in New York and New England.

Cashman said he was impressed with Lane’s portfolio of consumer and business-to-business accounts. He looks to Lane to help expand the shop’s client roster with larger regional clients and more national clients while providing guidance to a young creative staff, he said.