Bosman to Leave FCB

NEW YORK — Mike Bosman, who joined Foote, Cone & Belding Worldwide last year as its first president and chief operating officer of North America, is leaving the agency, sources said.

Bosman, 41, was previously chairman and CEO of FCB South Africa and Africa. When he was hired in August 2000 and relocated to New York, FCB executives said Bosman’s main responsibility would be to more tightly coordinate operations in the agency’s largest offices: Chicago, Detroit, New York, San Francisco, Southern California and Canada.

Sources said that for the past eight months, Bosman had been spending much of his time trying to get the FCB West Coast offices up to speed on the Taco Bell account, which had a “rocky” transition when it moved from TBWA\Chiat\Day in Playa del Rey, Calif., to FCB last year. Sources described the account as having stabilized at FCB in recent months.

FCB has tapped a replacement from outside the agency, sources said. It could not immediately be determined if Bosman is taking a position elsewhere; he could not be reached for comment. FCB executives in New York, also could not be reached at press time.

Bosman joined the FCB network in 1997 when FCB bought his Cape Town, South Africa, agency, Bosman Johnson. Bosman, a CPA, attorney, investment banker and licensed pilot, was credited with steering the agency’s expansion into 18 African countries.