Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Independent RPA said it has leveraged its search marketing expertise to win that portion of Bosley Inc.’s estimated $15 million account following a review.
In addition to online efforts, the Santa Monica, Calif., agency will also be responsible for creative development and media chores, as well as performance tracking and message optimization for the surgical hair-restoration practice.
Bosley’s search marketing was previously handled in-house. Other review contenders were not disclosed.
“There’s no broadcast involved,” said Pete Imwalle, senior vice president and general manager at RPA.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in