How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Premium vodka brand Boru has hooked up with several marketing partners, including publisher Maxim, Roadrunner Records and online music equipment seller Musician’s Friend to launch a “Defend the Bar Band” campaign that the client hopes will generate brand awareness by driving customers to its Web site. The campaign kicks off Aug.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in