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Based on January’s Supreme Court ruling, Borrell Associates has added more than $400 million to its political advertising forecast, putting the new total for 2010 at $4.2 billion this year. According to Borrell’s report released Friday (Feb. 5), patterns of political spending have changed from previous years, when spending was defined by on and off years, creating a new phenomenon Borrell termed “the endless campaign.”
“Midterm election–year spending now rivals presidential year budgets,” the Borrell report said.
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