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NEW YORK Is bornready.tv the next quarterlife?
The site, which is set to launch Jan. 15, will chronicle the junior year of New York high school basketball star Lance Stephenson. (For those unfamiliar with the world of high school hoops, watch highlights of Stephenson here.)
The goal of bornready.tv, said Rob Stone, founder and co-president of Cornerstone, is to build an audience on the Web and then get the show picked up by a traditional TV network.
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