Born During the Great Depression, Fritos Is Once Again Homebound Americans' Snack of Choice

The familiar corn chip is providing a 'sense of reassurance and comfort' during the pandemic

Like every year, 2018 racked up its share of lugubrious news. The federal government shut down (twice), the Justice Department indicted 12 Russian officials for conspiring to hack the election and adult film star Stormy Daniels revealed her intimate relationship with President Trump. But one development from 2018 shocked and saddened millions of Americans like little else could. Early in the year, PepsiCo decided to discontinue barbecue flavor Fritos.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.