Borders Fields Coffee Project

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Borders, Perrin and Norrander’s Seattle office has picked up a field marketing assignment from Starbucks Coffee Co., a client official confirmed.
The agency will handle collateral and in-store marketing for Starbucks outlets in Oregon and eastern and western Washington on a project basis, said Andrƒ Cabrera, the region’s field marketing manager.
Separately, Starbucks has begun a search of shops in the Northwest, including Borders, to assist with local marketing on an ongoing basis. Conducted by Select Resources International in Los Angeles, the review is part of a series of regional searches taking place around the country.

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