Borders Appears on TV, Movie, Computer Screens

ATLANTA After a six-year absence, Borders Books & Music is returning to television advertising with a new spot from Crispin Porter + Bogusky, the agency said.

The MDC Partners shop in Miami produced a 60-second spot that began airing this month on cable television networks. The agency also crafted a 90-second spot that is airing in movie theaters.

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