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Superstore Chain Considers 5 Shops in Review
DETROIT–Borders Books & Music is considering Arnold Communications, Grey Advertising, Perich + Partners and two undisclosed agencies for its $10 million account, sources said.
The Ann Arbor, Mich.-based retailer assigned creative duties in July 1997 to Butler, Shine & Stern in Sausalito, Calif., while media planning and buying was delegated to Carat North America in New York. Perich handled creative and media before that shift.
It was unclear whether Butler will defend the business, sources said.
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