Beer & Spirits

Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a 'Conscious' Vibe

With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers

three bottles of seedlip alcohol — Seedlip, founded in 2013, is a line of booze-free, botanical beverages.Seedlip

June 7, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Ben Branson wanted a sophisticated and refreshing tall drink—hold the alcohol, please. But what he got instead was “a pink, fruity, childish, sickly-sweet mocktail.”

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Beer & Spirits

Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a 'Conscious' Vibe

With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers

T.L. Stanley

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T.L. Stanley