Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a 'Conscious' Vibe

With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers

Ben Branson wanted a sophisticated and refreshing tall drink—hold the alcohol, please. But what he got instead was “a pink, fruity, childish, sickly-sweet mocktail.”

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.