Boost’s Buying in Play

Team One has launched a review for new telecom client Boost Mobile’s media buying business.

Team One, which handles creative and media planning for Boost, last week sent requests for infor mation to the Los Angeles offices of independent Hori zon Media, Interpublic Group’s Initiative Media and Aegis Group’s Car at. Horizon did the media buys for Boost’s launch in California and Nev ada this week [Adweek, Sept. 9].

Team One’s Publicis Groupe sister Zenith Media in New York handles buying for the agency, but has a conflict with Boost because it is the media agency for Verizon.

The account is estimated at $10-20 million, but that is expected to increase as the Irvine, Calif.-based client expands to other markets next year, sources said.

“This is simply due diligence for a national rollout,” said management director Rich ard Turner. The review is led by Bonnie Chan, executive director of communications and integration for Team One in El Segundo, Calif. Boost reps did not return calls.

Team One is looking for “nego tiating clout, track record with unique ideas, thinking beyond the numbers, an understanding of the technology market, and fast turnaround,” said Chan.

Responses are due Tuesday. Presentations are set for Sept. 23, with a decision by mid-October.

Boost, a pay-as-you-go service targeted at consumers ages 15-24, is 66 percent owned by Nextel.