Boone/Oakley Monkeys Around for Dialog

ATLANTA A baboon in a leather chair wearing glasses is reading a financial newspaper when he exclaims in voiceover, “Hey, check out this ad for Dialog. They can save me up to 50 percent on my phone bill.”

Using a calculator, the primate observes, “Why, that’s nearly half. Holy smackerals. That’s a lot of dough.”

He then dials up Dialog and says over the phone, “Hello, I’d like to switch to Dialog,” before bursting into song: “I’m in the money.”

Work for the telecommunications client in Charlotte, N.C., is handled by crosstown agency Boone/Oakley.

—Brandweek staff report