BooneOakley Launches Media Unit

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BOSTON Independent BooneOakley has launched a media department under Demian Brink, 34, who joins as a partner and media director at the Charlotte, N.C., shop.

Previously, Brink was vp, associate media director at The Martin Agency, an IPG operation in Richmond, Va., where he worked on BF Goodrich, Hanes, JP Morgan Chase, Nascar and Nick at Nite, among other accounts, as well as on new business.

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