Boone/Oakley Hires President

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The deal that brought veteran adman Phil Smith back to the business he abandoned two years ago began with 23 cents.

That was the postage due on the letter Smith sent in July to Boone/ Oakley, introducing himself to the Charlotte, N.C., independent. The letter, which carried a single stamp but was overweight, started a monthlong conversation that resulted in the shop creating the position of president and hiring Smith to fill it.

Since the agency’s launch four years ago, co-creative directors David Oakley and his partner, John Boone, have run the business, building a shop that claims about $15...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in